Cathryn HouchinsSenior Director of Marketing

As Senior Director of Marketing for Carter, Cathryn Houchins oversees and executes the marketing strategies for Carter’s national portfolio including its projects on Atlanta’s Southside and Story apartments, the first of which will open in 2022. She currently leads marketing for the Summerhill and MET projects, including executing brand and promotional strategies, event management, media and press direction, and more.

Prior to joining Carter, Cathryn led marketing for brands including TNT and TBS networks at Turner (now WarnerMedia), Bumble and Bumble, an Estée Lauder company, and as an account director at Atlanta-based marketing agency, Tailfin, where she led branding efforts for an re-energized Atlanta-area mixed-use development.

Cathryn’s personal and professional experience positions her to effectively support Carter’s efforts to be part of reviving Atlanta’s Southside into a vibrant and connected community. She graduated from The University of Georgia’s Grady College of Journalism and Mass Communication with a bachelor of arts degree in journalism. She has also served as Media Program Director for the State YMCA of Georgia’s Youth Assembly, was a member of the Woodruff Arts Center’s Young Audiences inaugural Leadership Council, and was an active member of Turner’s female leadership and mentoring program. Cathryn currently serves on the board of the Georgia Cities Foundation, an organization that helps revitalize and enhance underserved downtown areas across the state; HouseProud Atlanta, a non-profit that helps elderly and vulnerable homeowners remain in their homes; and STEM Atlanta Women, a Summerhill-based center that provides STEM programming and job-training for women and girls.

Originally from Moultrie, Georgia, Cathryn and her husband live in Loring Heights with their young sons and enjoy spending weekends at farmers markets and parks, attending events like Streets Alive, and experiencing the city’s vibrant restaurant scene.

Education

B.A in Journalism - University of Georgia

Civic Involvement

Georgia Cities Foundation Board
HouseProud Board of Directors
STEM Atlanta Women Advisory Board