Honoring the life and legacy of former
Carter Chairman and CEO, Jim Carson

“Jim was highly regarded in the real estate industry and throughout the Atlanta community. As a company, we were fortunate to have a leader like Jim who made such a significant impact on our business, for our stakeholders, and through his commitment to community service.”

– Bob Peterson, Chairman


Jim Carson, age 82, died peacefully on October 31, 2021, at Emory University Hospital with his family at his side. Jim had waged a successful war against CLL (chronic lymphocytic leukemia) for over twelve years, but he lost this final battle after changes in his disease became more than his body could overcome.

The son of Lila Boswell Carson and James Bayard Carson, Jim was born in Atlanta, GA, on January 25, 1939, and lived all but two years of his life in the city. He attended Morningside Elementary School and Grady and Northside High Schools, graduating as valedictorian. He went on to Emory University, where he earned a BBA degree with highest distinction in 1961 and an MBA from Harvard University in 1964.

Jim began his business career with Trust Company of Georgia, now Truist, in 1964. In 1969, he joined what would become Carter & Associates as Chief Financial Officer, and ultimately rose to the position of Chairman and Chief Executive Officer, helping the company become the Southeast’s largest commercial real estate brokerage during his tenure.

By James Bayard Carson, Jr. – The Atlanta Journal-Constitution

Full obituary

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Photos from Carter’s archives

As Principal for the day at Capitol View Elementary in 2001

Jim Carson, bottom left, at Carter in the early 1970s

Reading books to children at Capitol View Elementary in 2001 as Principal for a Day

3rd from the right, Jim Carson was Carter’s Chairman and CEO in the 1990s