AT&T Metro Plan
Carter had enjoyed a 20+ year real estate development relationship with AT&T (formerly BellSouth) and its subsidiaries. Carter developed and managed facilities for AT&T throughout the Southeast, including major projects in Miami and Birmingham, the “batman building” in Nashville, and Campanile, the corporate headquarters in Atlanta. Carter was selected to manage AT&T’s largest single project, the AT&T Metro Plan, which was a $750 million, 3.1 million-square-foot multi-building project that was delivered in a one-year period.
Considered one of metro Atlanta’s most important corporate initiatives, the AT&T Metro Plan (formerly BellSouth) called for the development of three sites totaling to house all 3.1 million square feet of needed office space. The comprehensive plan consolidated 13,000 of AT&T’s 19,000 employees from 23 locations throughout Atlanta into three facilities strategically located near MARTA transit stations.
To create a community-like environment for AT&T employees, the three facilities included amenities not typically found in a standard office environment. These include an auditorium and conference suites, cafeterias offering “take-home meals,” company stores, meditation rooms and full-service credit-union offices. Remote parking deck locations at MARTA transit stations were also constructed to encourage the use of mass transit. In addition to using the remote sites to get to and from their office, employees can also commute between the three facilities and, in some cases, hold meetings at the remote parking decks’ minibusiness/ conference centers complete with temporary offices and Internet access.
The three AT&T sites are comprised of Lenox Park, Lindbergh and Midtown. In the Lindbergh development, Carter became master developer for a larger mixed-use development called Lindbergh City Center. Lindbergh City Center was an innovative transit oriented development on 47 acres surround the MARTA Lindbergh Station in Atlanta’s Buckhead submarket. This was MARTA’s first TOD development. As Master Developer, Carter ground leased the land from MARTA and created an urban mixed-use master plan for the project. Carter initially constructed infrastructure and parking facilities for the project. Eventually the project grew to contain 1.1 million square feet of office space enhanced by AT&T and retail, and approximately 700 residential units. Carter’s undertaking in this project was one of the first true transit-oriented developments in the county.