BellSouth Enterprises was looking for a building that would be large enough to accommodate its corporate headquarters in the Atlanta area. Additionally, the building would have to meet BellSouth’s stringent requirements, including substantial flexibility to accommodate future growth.
After intense research into available properties that would meet all of BellSouth’s needs, the company decided upon Eleven Hundred Peachtree Street, the 28-story, 618,000-square-foot Class-A tower in Midtown Atlanta that had been developed by Carter. It was the perfect location for ease of access and commuter convenience.
The Carter team had worked in conjunction with Smallwood, Reynolds, Stewart, Stewart & Associates to build the structure from the inside out. Carter heavily marketed the facility to BellSouth and won it over as anchor tenant for the building. Carter also worked out a deal to continue ownership and became owner/leasing agent for the facility.