Mobile Leasing On Display at National Student Housing Conference
The Tetro Truck was on display this week in Austin, TX for the 6th annual InterFace Student Housing Conference. The conference is a 3-day national information and networking event for the student housing industry, discussing a long list of topics such as “Site Selection Challenges & Opportunities” and “Underwriting Core and Value-Add Acquisitions in Today’s Market”. This year, the event attracted over 900 attendees with more than 40 exhibitors.
The Tetro Truck, a new innovative mobile leasing solution from Carter and Cardinal Group Management, was set up outside the Holding Austin hotel, where the conference is being held. All conference attendees were invited to check out the truck’s custom exterior wrap and imaginative interior amenities. Cardinal, who was on-site throughout the event, gave guided tours of the mobile leasing office to those interested.
Conference attendees check out the Tetro Truck; image from @TetroStudents
Designed to look like a food truck but without the kitchen, Tetro Truck tours San Antonio-area festivals, parks, sporting events, restaurants and bars to promote Tetro Student Village, Carter’s student housing development at the University of Texas at San Antonio (UTSA). Thanks to a dedicated leasing team, the development is already 40% pre-leased for fall semester, and will be completed in summer of 2014.
Del de Windt, CEO of Cardinal Group Management, told Student Housing Business, “We won't have 15 golf simulators, but we focus on building our campaigns around one unique aspect of our properties, whatever it may be.”
Tetro uses the truck hand-in-hand with their already-strong social media following, using sites like Twitter to “take orders” from some of their 642 followers for items such as Sonic Blasts (above) or sandwiches, serving the snacks free of charge. To date, Tetro also has 1,152 fans of their Facebook page and 184 Instagram followers.
Texas Real Estate Business recently reported on the increase of student housing, citing Tetro Student Village as an example. David Nelson, senior vice president of development for Carter, was quoted, “Amenities are very important to students, so having a good, strong, robust program is critical for projects. In Texas, having a large pool is just the start. Students ultimately want a place where they can hang out, congregate and call home.”
Check out our last blog post on the Tetro Truck, “Breaking Boundaries with a Mobile Leasing Center”.